About us

Your China Marketing Experts

We combine creative talent with business know-how for fresh, inspirational, personalized content marketing campaigns for businesses already in China, or those planning to enter – whether for digital, print or offline campaigns. Great campaigns and marketing collateral can be effective and also look great. We will always recommend the best methods to reach your target audience or customer – since we opened our first office in Shanghai in 2004. We call this approach “igniting possibilities.”

Adsmith is your China dream team for marketing. We start with top-level strategy and consultation for China marketing, but are also able to implement full service marketing and PR campaigns. We work closely with all of our clients to discover the full potential of their brands, with a focus on B2B industries. This also allows us to bring fresh as well as inspiring insights that help them to uncover new possibilities in their marketing campaigns and initiatives. Adsmith is a member of the e3 international agency network.

About Adsmith


Our experienced team of professional marketers, strategists, journalists, social media specialists, designers, and communications experts look forward to working with you on your next project or campaign.

  • mike-golden

    Mike Golden

    Managing Director

  • christian-klepp

    Christian Klepp

    Snr Account Director

  • xiao-ping

    Xiao Ping

    Operations Director

  • Fadly Rosman

    Fadly Rosman

    Creative Director

  • vis-shen

    Vis Shen

    Art Director

  • june-zheng

    June Zheng

    PR Manager

  • che-lin

    Che Lin

    Project Manager

  • john-sutton

    John Sutton

    Senior Copywriter

  • Peggy Yan

    Peggy Yan


  • echo-sun

    Echo Sun


  • jane-liu

    Jane Liu


  • kiki-zhang

    Kiki Zhang



WE continuously improve and strategically develop our services in line with evolving industry trends in order to serve you better. Our key areas of expertise are focused on helping us to deliver your marketing campaigns on time, on brief, and on budget.


  • Content creation
  • Brochure, website, magazine copywriting
  • Graphic Design
  • Video direction
  • HubSpot inbound platform China agency partner
  • Landing pages
  • Email marketing
  • Social media management
  • Content management
  • SEO
  • PPC campaigns – Baidu & Google
  • HR & employee brand communications & campaigns
  • Internal communications
  • PR
  • Press releases
  • Press conference management
  • Crisis communication (including training & handling)
  • Activation

We created this service in early 2014 to address an immediate and constant need of our social media accounts: the regular development of original, creative, and relevant content. Since then it has developed to encompass all of our accounts – great content is at the core of what we do and what makes our client’s campaigns unique.

Our in-house creative team and social media specialists help to create content in many formats and mediums:

  • magazine production
  • WeChat HTML5 platforms
  • social media content
  • video direction
  • infographics
  • copywriting (English and Chinese)
  • original photo shoots
  • press releases

As an official agency partner of HubSpot, we are able to setup and manage an entire inbound marketing campaign to attract clients and customers to your website, in Chinese or English. This is a powerful methodology and tool that can help power your Search Engine Optimization through targeted content, distribution and tracking.


Very few agencies in China focus on B2B markets, but Adsmith China is a perfect match. From food ingredients to steel and adhesives, we help make our B2B clients stand out and reach the right client targets. Through our strategic approach of persona mapping, customer journey exploration and positioning, we are able to deeply understand our clients and help them focus on what is important.

Key industries:

  • food ingredients
  • manufacturing
  • heavy machinery
  • medical devices

Services for B2B industries include:

  • messaging and brand position research and consulting
  • adaptation of key visuals and advertising for China
  • creation of new marketing collaterals
  • website design
  • social media
  • trade media PR
  • press conference and seminar planning and implementation
  • UPM-Pulp

    UPM Pulp

    Design & Events

  • adsmith-work-hamilton-beach

    Hamilton Beach

    "Cooking is Cool" PR & Social Media Campaign

  • adsmith-work-amoled

    Samsung Display

    AMOLED: Microsite launch & PR Campaign

  • adsmith-work-dsm

    DSM (life’s DHA)

    "Amazing Minds" Campaign

  • adsmith-work-vama


    Brand strategy development and implementation

  • adsmith-work-henkel-life


    Asia-Pacific Communications Campaign

  • adsmith-work-philips

    Philips Lighting

    Internal Communications Campaign


We’re always on the lookout for fresh and experienced talent to join our growing team of strategic marketing professionals. If you think you have what it takes, drop us a line and send us your updated CV to hr@adsmithchina.com



Adsmith China – Shanghai Office

3E Anken Green, 668 Huai’an Road
Jing’An District, Shanghai 200041 China

Tel.: +86 21 6083 1177

General inquiries:

New business:

Employment opportunities:

Adsmith – Boston Office
26 Parker Street Newburyport,
MA 01950

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