About us

Your China Marketing Experts

We combine creative talent with business know-how for fresh, inspirational, personalized content marketing campaigns for businesses already in China, or those planning to enter – whether for digital, print or offline campaigns. Great campaigns and marketing collateral can be effective and also look great. We will always recommend the best methods to reach your target audience or customer – since we opened our first office in Shanghai in 2004. We call this approach “igniting possibilities.”

Adsmith is your China dream team for marketing. We start with top-level strategy and consultation for China marketing, but are also able to implement full service marketing and PR campaigns. We work closely with all of our clients to discover the full potential of their brands, with a focus on B2B industries. This also allows us to bring fresh as well as inspiring insights that help them to uncover new possibilities in their marketing campaigns and initiatives. Adsmith is a member of the e3 international agency network.

who we are at adsmith

Team

Our experienced team of professional marketers, strategists, journalists, social media specialists, designers, and communications experts look forward to working with you on your next project or campaign.


  • xiao-ping

    Xiao Ping

    Operations Director

  • kiki-zhang

    Kiki Zhang

    Consultant

  • vis-shen

    Vis Shen

    Art Director

  • lily-zhu

    Lily Zhu

    Consultant

  • june-zheng

    June Zheng

    PR Manager

  • jane-liu

    Jane Liu

    Accountant

  • echo-sun

    Echo Sun

    Consultant

  • john-sutton

    John Sutton

    Senior Copywriter

  • che-lin

    Che Lin

    Project Manager

  • christian-klepp

    Christian Klepp

    Snr Account Director

  • Peggy Yan

    Peggy Yan

    Copywriter

  • mike-golden

    Mike Golden

    Managing Director

  • Hanna Ma

    Hanna Ma

    Consultant

Services

WE continuously improve and strategically develop our services in line with evolving industry trends in order to serve you better. Our key areas of expertise are focused on helping us to deliver your marketing campaigns on time, on brief, and on budget.


creative

  • Content creation
  • Brochure, website, magazine copywriting
  • Graphic Design
  • Video direction
inbound-marketing
  • HubSpot inbound platform China agency partner
  • Landing pages
  • Email marketing
  • Social media management
  • Content management
  • SEO
  • PPC campaigns – Baidu & Google
specialized-services
  • HR & employee brand communications & campaigns
  • Internal communications
pr-media-outreach
  • PR
  • Press releases
  • Press conference management
  • Crisis communication (including training & handling)
  • Activation
TheAdsmithContentLab

We created this service in early 2014 to address an immediate and constant need of our social media accounts: the regular development of original, creative, and relevant content. Since then it has developed to encompass all of our accounts – great content is at the core of what we do and what makes our client’s campaigns unique.

Our in-house creative team and social media specialists help to create content in many formats and mediums:

  • magazine production
  • WeChat HTML5 platforms
  • social media content
  • video direction
  • infographics
  • copywriting (English and Chinese)
  • original photo shoots
  • press releases

As an official agency partner of HubSpot, we are able to setup and manage an entire inbound marketing campaign to attract clients and customers to your website, in Chinese or English. This is a powerful methodology and tool that can help power your Search Engine Optimization through targeted content, distribution and tracking.

ChinaB2BSpecialization

Very few agencies in China focus on B2B markets, but Adsmith China is a perfect match. From food ingredients to steel and adhesives, we help make our B2B clients stand out and reach the right client targets. Through our strategic approach of persona mapping, customer journey exploration and positioning, we are able to deeply understand our clients and help them focus on what is important.

Key industries:

  • food ingredients
  • manufacturing
  • heavy machinery
  • medical devices

Services for B2B industries include:

  • messaging and brand position research and consulting
  • adaptation of key visuals and advertising for China
  • creation of new marketing collaterals
  • website design
  • social media
  • trade media PR
  • press conference and seminar planning and implementation
Work
  • adsmith-work-hamilton-beach

    Hamilton Beach

    "Cooking is Cool" PR & Social Media Campaign

  • adsmith-work-amoled

    Samsung Display

    AMOLED: Microsite launch & PR Campaign

  • adsmith-work-dsm

    DSM (life’s DHA)

    "Amazing Minds" Campaign

  • adsmith-work-vama

    VAMA

    Brand strategy development and implementation

  • adsmith-work-henkel-life

    Henkel

    Asia-Pacific Communications Campaign

  • adsmith-work-philips

    Philips Lighting

    Internal Communications Campaign

Career

We’re always on the lookout for fresh and experienced talent to join our growing team of strategic marketing professionals. If you think you have what it takes, drop us a line and send us your updated CV to hr@adsmithchina.com

CURRENT VACANCIES

Contact

Adsmith China – Shanghai Office

3E Anken Green, 668 Huai’an Road
Jing’An District, Shanghai 200041 China

Tel.: +86 21 6083 1177

General inquiries:
info@adsmithchina.com

New business:
christian@adsmithchina.com

Employment opportunities:
hr@adsmithchina.com


Adsmith – Boston Office
26 Parker Street Newburyport,
MA 01950

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